Catàleg de serveis i tecnologies de la UIB Tag: Marqueting
The Universitat de les Illes Balears offers companies and institutions in its environment a series of specialized technologies and services aimed at solving R+D+I problems and needs, which have been generated from the knowledge and experience acquired in the research activity. These are services related to engineering, specialized consulting and technical assistance, as well as patents and other specific developments with practical application in the productive sector.
Service aimed at the analysis of consumer preferences to apply in the marketing area
Advice on the process, type of data to collect and how represent them to obtain information in the form of customer profiles.
The University offers its knowledge in Big Data analysis in audiovisual and tourism sectors.
The knowledge of psychology and behavioural economics is used to study the necessary conditions that allow good decisions to be made in order to make organizations more successful.