Advice using massive data (Big Data) in decision making
Service aimed at using massive data for decision making
Companies and public administrations have information about their real and potential customers that grows exponentially thanks to the use of technology and their network connectivity. On the contrary, not all use this information, because they simply do not know that it exists or its potential for the improvement of the products and services they offer.
The University has an expert group in advice using massive data. Implement artificial intelligence algorithms to predict the demand of a product or the use of a service based on the information collected from the consumer or user, designing more efficient advertising campaigns through automatic learning and using causal inference tools to analyze how this information should be used.
It is aimed at companies and institutions that have massive data.