Preparation of strategic tourism plans for municipalities
Service aimed at institutions interested in developing strategic plans in tourism
The increase in the number of visitors in the Balearic Islands has made it one of the main tourist destinations. This implies the need to build a strategy for tourism that allows responding to the current situation and future prospects.
A strategic tourism plan aims to establish a whole set of municipal initiatives and actions that allow managing tourism activity and its effects on the city, its residents and visitors, as well as the responsibility and sustainability of the destination.
The University has a team of professionals who are experts in drafting strategic plans.