Advice on corporate social responsibility in tourism
Accompaniment by companies in the hotel and tourism industry to face a change towards a management model based on sustainability
Corporate social responsibility (CSR) is understood as the voluntary contribution to the social, economic and environmental development that companies apply to improve their competitive situation and their added value. It is the way in which organizations become aware of the repercussions their activities generate on the society.
As a result of the changes that have taken place in recent years, a new dimension has been achieved in both regulations and public opinion, where sustainable growth has become a basic premise.
A research group from University is specialized in CSR of tourism companies that is responsible for guiding organizations to introduce sustainable management that allows them to obtain benefits for the company, the workers and consumers, such as how to improve competitiveness, increase the motivation and production of workers or improve the image and reputation of the company.