Advice on coupon management systems

The UIB offers its advice on management of electronic coupons systems, from its use as payment mechanisms (or discount), to its use as a customer loyalty system.

Coupon management systems can be used through mobile platforms, replacing classic paper coupons or digital coupons that must be printed to be used. The user could use the coupons without the need to physically present them to the commerce. Different types of coupons may be applicable in different scenarios, such as tourism applications (tourist coupon book), generic applications for small businesses (group of shops), big corporations to offer complementary services to their clients, etc.

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