Study of residents' attitudes towards the impacts of tourism
Service aimed at the management of tourist destinations from the analysis of local society's thinking against tourism.
Tourism generates both costs and benefits for the tourist destination. If a place is declared as a tourist destination it is because the population of the area considers that the benefits obtained are higher than the costs that are generated.
This means that we have to take into account that the attitude of the resident is a key factor in the satisfaction of the tourist and the success of the industry, since the residents are the people who are in contact with tourists and one of the important factors in the choice of the tourist destination.
In order to manage tourist destinations efficiently and achieve long-term sustainability, it is necessary to carry out studies that refer to residents' attitudes towards tourism, analyze the changes that occur and the causes, creating action frameworks and its improvement. If the attitude is favorable, positive development will be achieved, the local economy will be improved, the tourism experience will be more satisfactory and competitiveness will be maintained. Likewise, within the framework of its corporate social responsibility (CSR) policies, tourism companies (particularly hotel companies) should analyze the perceptions of the resident community regarding their activity, since it is a factor that influences the overall image of the company. The goodwill and favorable predisposition of the population where the company develops its activity is an important requirement for long-term competitiveness and sustainability.
Therefore, at the University there is a research group expert in the field and conducts these type of studies.